PR tool
Editorial Guidelines
Follow these guidelines to ensure your press release gets approved
Content Requirements
- All press releases must be newsworthy announcements, not promotional content
- Write in third person, professional tone — avoid direct address except in quotes
- Recommended length: 400–800 words (under 400 words are less likely to get indexed)
- Must be free of spelling and grammatical errors
- Define industry acronyms for general audience understanding
Structure & Format
Headline
- Short, summarizes the release. Only capitalize the first word and proper nouns.
- Must be a complete sentence (8–10+ words)
- Should sound like a company or serious announcement
- Must not contain personal pronouns (I, We, You, etc.)
- Must not sound like an advert or a typical article headline
Summary
- Maximum 250 characters. Must include company name and relevant keywords. No links.
First paragraph
- Must clearly answer Who, What, When, Where, and Why.
Contact information
- Valid contact details required — name, company, and email address must be included.
Style Guidelines
- No superlatives, jargon, hype, or exclamatory language
- Avoid words like “Click here”, “Great opportunity”, excessive caps or exclamation marks
- Add links to your website or relevant sources in the body (max 5 links)
Legal & Compliance
- Company is responsible for accuracy of all claims and information
- Legal matters must include referenced, attested documentation
- No content that harms reputation of individuals, groups, or companies
- No hate speech, bigotry, racism, or content promoting violence
Prohibited Content
- Adult/explicit content, gambling, dating services
- Drugs, cannabis, hallucinogens, tobacco, alcohol
- Weapons, explosives, illegal activities
- Unverified crypto/blockchain/NFT/DeFi content
- Political content, payday loans, bail bonds
- Affiliate marketing, get-rich-quick schemes, unproven medical claims
- Malware links, phone unlocking, derogatory statements about competitors
- Content alleging illegal behavior or threatening litigation without documentation
Ready to draft?
Use the PR tool to write a release that follows these guidelines — then distribute when you’re ready.